ISM Institute of Stock Market Delhi

Should you apply for SBI CARD IPO?

Should you apply for SBI CARD IPO?

  1. They are the second-biggest credit card issuer in India, with an 18.0% market portion of the Indian credit card market regarding the number of credit cards exceptional as of September 30, 2019. SBI Card is a subsidiary of State Bank of India.
  2. They offer a broad credit card portfolio to singular cardholders and corporate customers which incorporates a way of life, rewards, travel and fuel, shopping, banking association cards and corporate cards covering all significant cardholder sections as far as income profiles and ways of life.
  3. SBI Card has an expansive credit card portfolio that incorporates SBI Card-marked credit cards just as co-marked credit cards that bear both the SBI Card brand and our co-image accomplices’ brands. It offers four essential SBI Cardbranded credit cards: SimplySave, SimplyClick, Prime and Elite, each obliging a differing set of cardholder needs.
  4. It is additionally the biggest co-brand credit card issuer in India as per the CRISIL Report, and have organizations with a few significant players in the movement, fuel, style, healthcare and portability businesses, including Air India, Apollo Hospitals, BPCL, Etihad Guest, Fbb, IRCTC, OLA Money and Yatra, among others.
  5. It has a sales force of 33,086 outsourced sales staff as of September 30, 2019, working out of 133 Indian urban areas. Had a nearness in 3,009 open market retail locations across India as of September 30, 2019.

What’s more, its organization with SBI gives access to SBI’s broad system of 22,007 branches across India, which empowers it to market credit cards to SBI’s huge client base of 43.6 Crores clients as of March 31, 2019.

Click here for Yearly results – SBI Card

They Generate two kinds of income:

(a) Non-intrigue income (principally included charge based income, for example, exchange expenses, late charges, and yearly charges, among others)

(b) Interest income on credit card advances.

(c) MDR( Merchant Discount Rate)- The fees credit card organization charges from the dealer for giving a facility to pay when a client purchases the item from the shop. Here, three business comes into the image.

Credit Card Company ( first Business) charges a 2-3% MDR expense from the dealer to encourage the purchasing alternative for clients. Presently, the credit card organization alone can’t do this exchange. It is just giving the credit office to clients.

Similarly, the exchange of cash from a credit card organization to a shipper’s financial balance is encouraged by the Network suppliers ( second Business, for example, Master Card, VISA and installment portals organizations.

Presently, at last, without POS Machine( third Business) both the above business is of no utilization. In this way, here comes the third business, for example, Swap machine supplier.

Here if the Credit Card organization is charging Rs.100 as MDR Fees from the dealer, at that point 75-80% goes to Credit Card organization, 20-25% to the system supplier or rest to POS machine supplier.

More on SBI Card IPO:

a) The Offer for Sale: The object of the Offer for Sale is to allow the Selling Shareholders to sell an aggregate value up to Rs.8000 Crores of shares held by them.

b) Fresh Issue( 500 Crores ) In addition, The net proceeds of the Fresh Issue are proposed to be utilized for augmenting the capital base to meet the future capital requirements.DRHP of SBI Card IPO

SBI Card IPO Details:

Face Value:₹ 10 Per Equity Share
Issue Size:8500 Cr.
Lot Size:24 Shares
Listing At:NSE, BSE

Promoters And Management:

Furthermore, The promoter of the Company is SBI and it currently holds (along with its nominees) 689,927,363 Equity Shares, constituting to 74.00 % of the pre-Offer issued, subscribed and paid-up Equity Share capital.

Financials of SBI Card IPO:

( Fig. in Crores )


Lead Manager of SBI Card IPO:

  1. Axis Capital Limited
  2. BoA Merrill Lynch
  3. HSBC Securities & Capital Markets Private Limited
  4. Kotak Mahindra Capital Company Limited
  5. Nomura Financial Advisory And Securities (India) Private Limited
  6. SBI Capital Markets Limited

Registrar of SBI Card IPO:

  1. Link Intime India Private Limited

  Link Intime India Private Ltd
   C 101, 247 Park, L.B.S.Marg,
   Vikhroli (West), Mumbai – 400083

Phone: +91-22-4918 6270

SBI Cards IPO Prospectus

 Draft Prospectus